Major Lazer’s Johannesburg, South Africa-shot video for “Particula”—watch it here. Directed by South African filmmaker Adriaan Louw, the video features appearances from native South Africans Maphorisa and Nasty C, Nigerian rapper Ice Prince, and Nigerian-American recording artist Jidenna.
“I was in the studio with Maphorisa working on a record with the Legend Yvonne Chaka Chaka… while we were waiting for her to come to the studio, Maphorisa played me the beat and after I heard Nasty C’s verse, the idea for the chorus just came to my head – at that time I thought it was just an IcePrince/Nasty C joint, later Maphorisa told me that it was actually for Walshy (Major Lazer) and I was happy coz he’s my dude, he always holds me down when I’m in the US…I’m very proud of the record” – Ice Prince
“Particula” is taken from Major Lazer’s Know No Better EP, surprise-released earlier this year to widespread acclaim. The EP’s title track has been streamed more than 232 million times to date, and standout “Sua Cara” featuring Brazilian superstars Anitta and Pabllo Vittar, was one of YouTube’s biggest music video launches of the year with 217 million views, here.
The new EP expands upon the group’s global sound, taking inspiration from their travels to Pakistan, Cuba, South America, Africa and beyond while paying homage to their Caribbean roots. Know No Better features appearances from Machel Montano, Busy Signal, Sean Paul, Konshens, J Balvin and more, as well as production work from the likes of Jr. Blender, Boaz van de Beatz and King Henry.
Know No Better follows the worldwide success of “Run Up” featuring PARTYNEXTDOOR and Nicki Minaj, “Cold Water” featuring Justin Bieber and MØ and “Lean On” with DJ Snake featuring MØ, one of the most successful songs of all time. Major Lazer is currently touring worldwide.
[youtube https://www.youtube.com/watch?v=CtEHrcA8dKc ?feature=oembed]