Let’s talk about the phones for a second.
The Apple iPhone XS and XS Max are 5.8 inches and 6.5 respectively.. and they come in the several usual colors, ranging from silver, space grey and gold.
They both with a dual camera behind them – 12 megapixel and telephoto lens – and a 7-megapixel camera in front.
Apple has also promised that Face ID works faster than on the iPhone X, while the XS battery will last 30 minutes longer than the iPhone X battery, and the XS Max battery will last 1 hour 30 minutes more than the X.
The XR is to be cheaper than both phones, and will come with a screen size of 6.1 inches.
There’s a 12-megapixel camera on this one, too, but no telephoto lens, and its screen is an LCD, not the OLED HDR displays on the XS and XS Max.
The XR will come in fancy colours like blue, yellow, project red, white, black and coral.
And to the most important bit: the pricing!
Apple has said the XR will start at $749, while the XS will start at $999 and the XS max at $1099.
The phones will go on sale next week on Friday, September 21, but you can preorder this Friday, September 14. (Except the XR, which won’t be available for pre-order until September 19 and available for sale October 26.)
The iPhone XR in Yellow: