Speaking at the unveiling, Managing Director, Samsung Electronics West Africa, Mr. Brovo Kim stated that Henshaw and Banky W represent the values that Samsung has stood for over the years. “The Samsung brand stands for qualities of innovation, change, discovery, self-expression and excellence in performance. And these very same qualities are epitomized by Banky W and Kate Henshaw, whose quality and depth of work as well as versatility as artistes have endeared them to Nigerians today. We are indeed very proud and privileged to have them as our Brand Ambassadors.”
Kim further described its signing of Kate Henshaw as an opportunity for Samsung to reach out to its customers through Nigeria’s movie industry. “We want to further connect with our customers at all touch points, especially through film as it is one of the passions of people in West Africa,” he explained. Samsung plans to leverage Henshaw in its brand advertising as well as product advertising for mobile phones.
In sync with its thrust on introducing innovative, consumer-oriented, breakthrough technology products, Samsung also announced a brand new member in its Galaxy line-up with Samsung Galaxy Grand. The 5-inch display, smart dual-SIM Galaxy Grand combines the features of Samsung’s game-changing Galaxy S III and the revolutionary Galaxy Note II, which were released by the manufacturing giant last year.