South African Hip hop fans who have followed Emtee’s career from the beginning until now are calling for his stable Ambitiouz Entertainment to release him.
When A-reece revealed during his interview on Behind The Story that Emtee wanted to leave long before him it caught the attention of many people who felt it is high time that he departs. This isn’t the first time tweeps came through for Emtee’s release, last year people expressed similar views as of yesterday on why the stable is keeping artists who want to leave- hostage.
Emtee comes from a poor background, getting into music was a big break for him. He stated once before that he doesn’t want to get back to the life of dealing drugs. His poor background had him sign a deal called a 360 with the stable without considering other factors. This deal provides financial and other support for the artist, including direct advances as well as support in marketing, promotion, touring and other areas.
The disadvantage of the deal is that an artist is forced to include the label on all additional income the artist makes beyond selling records, which ultimately puts more money in the label’s pockets rather than in the artist may not think that it’s fair that he or she has to pay for the record label’s involvement, but since most major labels demand these 360 provisions, the artist may not have a choice.
Here’s how Black Twitter called for Emtee’s release:
I said this the other day & neke cho le nou. This boy is in my opinion the most talented hip-hop artist in S.A. Le motelle mare talent ya hae is unmatched. #freeemtee
— Kopano (@Kopper_LS) June 4, 2019
Hopefully #FreeEmtee works and Emtee can come out of it stronger. People need to stop with the " I told you so's" and commend Emtee for taking this step for the long term benefit of him and his family
— Lungelo Mthiyane (@Lungelo_Wolf) June 3, 2019
OK so firstly #freeemtee I honestly thought he was arrested 😂
And secondly I just want to ask, how is hashtaging #freeemtee going to change on his contract? Is it going to make @Ambitiouz_Ent consider letting him go? When he is probably their biggest asset? Just asking
— #chikwambo 25 August (@zedaz_pro) June 4, 2019
— #PartyWithPH (@Steke_Mekgoe) June 4, 2019
I know my supporters want me prosper #FreeEmtee
— eMTee ™️ (@emteethehustla_) June 2, 2019